I had the pleasure of working with Brianna at Arena/PTC, and also got to know her through a mentoring group we were both part of as she explored and ultimately made the transition into marketing. It was rewarding to see her embrace that change with the curiosity, determination, and growth mindset that have become such strengths in her career.

Brianna has a real talent for turning insights into action. She built Arena’s win/loss program from the ground up, creating a disciplined way to capture feedback from customers and prospects and turn it into insights the product management team could actually use. Her work gave us a much clearer view of why we were winning and losing and helped bring the voice of the market into roadmap and product discussions.

I also had the opportunity to collaborate closely with Brianna on competitive intelligence and battlecards. Having worked for several of Arena’s competitors, I brought a unique perspective to those conversations, and I was always impressed by how thoughtfully Brianna absorbed different viewpoints, dug into the details, and translated that knowledge into useful, actionable resources for the broader team. She didn’t approach competitive intelligence as simply collecting information—she focused on making it useful to the people who needed it.

Beyond the work itself, Brianna is genuinely supportive, collaborative, and always looking for opportunities to learn and improve. She combines attention to detail with curiosity and empathy, and she has a knack for building programs that create value across teams. I really enjoyed working with her and would enthusiastically recommend her to any organization looking for a thoughtful, driven product marketer who knows how to connect customer and competitive insight to meaningful business decisions.

I've partnered with Brianna for several years across strategic product marketing initiatives, including Win/Loss programs, Competitive Intelligence, and Go-To-Market (GTM) strategy and product launches.

Brianna consistently balances strategic thinking with strong execution. She brings structure and clarity to complex, cross-functional initiatives, keeps stakeholders aligned, and ensures projects move forward with purpose.

She made a significant impact through our Win/Loss and Competitive Intelligence programs by turning customer and market insights into strategies that helped recover opportunities, uncover expansion potential, and drive meaningful business outcomes.

Beyond her expertise, Brianna is thoughtful, collaborative, and incredibly dependable. She leads with integrity, welcomes feedback, and creates an environment where people feel valued and work toward a shared goal. I would gladly work with Brianna anywhere else and highly recommend her to any organization looking for a strategic, results driven product marketing leader.

I had the pleasure of working with Brianna Cabral at Arena, where she was a valued partner to the product organization. She supported product development and commercialization through go-to-market asset development, industry and competitive analysis, win/loss analysis, and by championing tools that strengthened cross-functional collaboration.

Brianna quickly developed a strong understanding of how customers use PLM and was skilled at translating complex product capabilities and unique value propositions into clear, compelling marketing that supported the sales process and helped close deals. Her win/loss assessments and competitive analysis also helped identify strategic product opportunities and provided valuable insights that we used to build sponsorship and gain support from key stakeholders.

She is a collaborative, insightful, and highly capable marketing partner, and I would gladly recommend her to any organization looking for someone who can effectively connect product, marketing, and sales.

Brianna is a pleasure to work with. When I was being on-boarded, she went out of her way to ensure I had the knowledge and tools to succeed. She is collaborative, curious and always makes sure everyone in the room has had a chance to contribute. Brianna is generous with her knowledge of competitive intelligence, product marketing, and the many tools in her tech stack. During my time at Arena, Brianna had gone out of her way to ensure everyone is on the same page. Not only does she present insights in a clear way, she also explains how she reached her conclusion and empowers the team to do the same. The Arena team is made better by her inclusive leadership style. Exceptionally easy to work with, and every conversation is both productive and pleasant. Thank you for all you do for our team!

Brianna and I worked together for about 3 years through various roles while at Arena/PTC. Regardless the role, Brianna has always been a pleasure to work with and has a let's figure it out mentality. My favorite time working with Brianna has been during our win/loss reviews sessions, a program she built at Arena. These sessions were vital in learning more about the voice of the customer and ultimately helping the sales team learn from our mistakes and continue to improve. Thank you, Brianna!

I worked directly with Brianna at ArenaPLM, where she ran competitive intelligence and win/loss analysis that our sales team relied on heavily. Her work directly shaped how we positioned against competitors in live deals and improved our win rate in robotics, clean energy, and other industries. Brianna also worked closely with AEs like me to translate that intel into talk tracks and objection handling we actually used on calls.

Brianna is the rare competitive intelligence pro who makes the work actually stick. She turns win-loss and competitive insight into things sales teams reach for, and she's relentless and creative about driving adoption. She's sharp, generous with what she knows, and great at the parts of CI most people struggle with.